Convention to offer opportunity to African companies to showcase their brands globally
Leading global brand experts from Interbrand Sampson Group, and Brand Leadership Group to speak at the event.
Representatives from leading brands like NOKIA, MTN, Standard Bank Group, Vodacom and Dangote invited.
London, 22 June, 2010. THE AFRICA BRAND CONFERENCE (ABC) is calling upon competitive companies in Uganda to participate in the first Africa brand convention aimed at exposing and enhancing the continent’s most powerful brands to the world.
The ABC will bring together top brands, corporate executives and social marketers, media professionals, educators and non-profit organizations to share best practices, and discuss new branding methods to grow their businesses.
The prestigious marketing platform will be held between the 18-19 August, 2010 at the Savoy Place, in London, United Kingdom according to Mr Akin Naphtal the Conference Director and Chief Executive Officer Instinct Wave Group, UK.
Hundreds of delegates and Speakers from leading global companies like; Nokia, Procter and Gamble (P&G), GlaxoSmithKline (GSK), Standard Bank Group, Unilever, NESTEL, Microsoft and PZ Cussions have already have been lined up to participate the convention. Leading African brands like; telecommunication giant MTN, MultiChoice Africa, and Vodacom will also be represented.
The event will focus on African brands and communication executives to enable them learn and share best practice among colleagues and with brand experts in Europe and America, according to Mr. Akin.
Mr Akin says brands like Uganda Telecom, MTN and other local brands that are doing well in Uganda need to learn key strategies from multinational companies at the conference.
“Uganda companies that attend will gain exposure to new marketing strategies that will enhance their performance and brand value. They will network with other brand leaders, while media agencies stand a chance of expanding their businesses by meeting key clients,” Mr. Akin said.
Scheduled to address the ABC are leading brand experts including; Mr Doug de Villiers – Group Chief Executive, Interbrand Sampson Group, Thebe Ikelafang – Group CEO, Brand Leadership Group. Ahmad Yahya – Marketing Director, MEA – CIS, Fonterra Brands William Asiko – President of The Coca-Cola Africa Foundation – TBC, Mr John Battersby, UK Country Manager, Brand South Africa, Dr. Temi Abimbola, PhD, Associate Professor, Marketing & Strategic Management , University of Warwick, Kofi Amoo-Gottfrie – Managing Director, Publicis Ghana – TBC, Nikki Twomey – Director, Group Brand and Specialist Marketing of Standard Bank Group.
The conference is targeting company chief executive officers, brand and marketing executives. Participants have been given an opportunity to speak at the two-day event. “Speaking at the ABC offers numerous benefits including an unparalleled platform to gain exposure for your institution; increased credibility for your business, project or team; and the opportunity to convey your corporate goals and vision,” Mr Akin explained.
More details about the conference can be accessed on the conference website; www.africabrandconference.com.
Opportunities and pitfalls of managing your brand reputation.
How organisations have effectively handled communications in times of crisis and minimised damage to the brand.
Building your brand in the digital world.
Aligning CSR programmes to build brand reputation.
The Future of Media and the Prospects for Brands.
The Role of Media in Building Brand.
Adapting your brands to changing market conditions.
ABOUT THE AFRICA BRANDS CONFERENCE:
The Africa Brand Conference (ABC) is where leading brands, corporate executives and social marketers, media, professionals, educators, and non-profit organizations will gather to share best practices, and discuss new branding methods to grow their and your businesses. The ABC is a creation of Instinct Wave Group and Marketing World in the United Kingdom.
For any quick queries please contact
Ms. Eve Mashoo
Mobile: +256775 423 249
+256773 459 765
Mr. Akin Naphtal
10 Mayfield Road
Tel: +44 (0) 1 3 2244 2933
Mob: +44 7775109698