An award winning film being used to promote Uganda as a major tourist destination, was launched by the Prime Minister Dr. Ruhakana Rugunda. The film was unveiled to the Ugandan audience at Century Cinemax, Acacia mall in Kamokya. The film titled La Grand Jour (The Big day), was produced in French with subtitles in English. It was shot in several countries including Uganda and was directed by Pascal Plisson, a re-known French screen writer and documentary film maker.
Rugunda commended the partnership between the Ministry of Tourism, Foreign Affairs and the Private Sector that enabled the production of this film. He said this was a noble cause that Government was happy to associate with. The Premier encouraged Uganda’s Missions abroad to use this film to promote and market Uganda. ‘The NRM Government was fully committed to promote the tourism sector as a spring board for socio-economic transformation of Uganda’, he said.
The Minister for Tourism Maria Mutagamba, appreciated the participation of the 21 Ugandan youth in the film. She called for more innovations from the public on how to use Uganda’s tourism potential for national development.
On her part, Uganda’s ambassador to France, Nimisha Madhvani called upon Ugandans to use the film to promote the country as a major tourist destination.
This film was launched in September last year at UNESCO headquarters in Paris, France to an audience of 2000 viewers. It has so far shown in Japan, Spain, Cuba, Italy and the US. The Ugandan launch was supported by the tourism ministry, Uganda Tourism Board, Fairway Hotel, Brussels Airline, Total Uganda, Knight Frank Uganda and the Mukwano Group. The Prime Minister was received on arrival at the Acacia mall in Kamokya by the Minister of Tourism Maria Mutagamba, Uganda’s ambassador to France Nimisha Madhvani and other senior government officials.