Telecommunication Company MTN Uganda has today signed a deal with pay TV giants StarTimes Uganda that will ensure that the firm offer special MTN TV bundles for viewers to watch TV content for as low as 2,000 Uganda shillings for two hours per day using the StarTimes app.
According to MTN Uganda Chief Marketing Officer Olivier Prentout, the partnership with StarTimes Uganda will continue the Telecom Company’s vision of delivering a bold, new digital world to its customers.
Oliver added that more of its customers will now be able to access latest TV entertainment, sports and News programs through StarTimes TV which is the market leader in paid TV subscriptions that reaches out to the widest range of customers across the country.
He said that with more and more people being connected to smart phones and steady internet, TV will become something that will be mandatory to access on the go.
He also highlighted the benefit of the affordable time based data bundles that will be used to access the StarTimes content using the StarTimes app. Oliver explained that if a customer who buys a two hour bundle and watches for 10 minutes then stops, the time counter also stops and he/she can resume watching later and this goes on until their total usage is equal to two hours, before the bundle expires.
Olivier is optimistic that in the long run such partnerships will positively impact on the company’s market share, given the technological advances across the world today.
Speaking at the launch, which was held at the MTN Headquarters along Jinja Road, Aldrine Nsubuga the Vice President and Brand & Marketing Director of StarTimes Uganda was thrilled at the partnership.
“As the leading pay TV in Uganda, we are delighted to be launching this partnership with the largest telecommunications company in Uganda. The FIFA World Cup is the largest single event in the world and everyone wants to be a part of it. As official broadcasters of Russia 2018, this innovation should enable every Ugandan with a phone to follow and enjoy the FIFA World Cup wherever they are at their convenience affordably” he said.