On Monday August 13, 2018, Nike announced that it has gone into a with the Olympic medalist and Off-White’s Virgil Abloh for the The Queen Collection.

Some of the Sneakers from The Queen Collection: Instagram Photo

Serena is to appear in a set of attire from the new collection, which includes a tennis dress with a tutu-like skirt in both black and white, a bag, jacket and three pairs of sneakers, ranging from $130 to $900 for the US Open, beginning on August 27th,.

“With Serena, we have one of our generation’s most powerful, inspiring athletes as the muse,” Virgial Abloh said, as reported by Business of Fashion. “I was trying to embody her spirit and bring something compelling and fresh to tennis.”

Another of The Queen Collection: Instagram Photo

Serena has a Nike ambassador since 2003, and due to her love for color, she has not worn so much of white tennis shoes like other athletes.

The Queen Collection includes the NikeCourt Flare 2 and limited editions of The Ten: Nike Air Max 97 and The Ten: Nike Blazer Mid SW. Each pair has accents of neon hues on the soles and read “Off-White for Nike” with the shoe’s official title.Considering Serena’s 23 grand slam singles victories, four Olympic gold medals, overall impact on sports and the powerful yet feminine designs of this collection, it’s very clear that Serena is indeed a queen.(Sky News)

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Marathon Singlet Made of Recycled Bottles, Dyed without water

11 August 2012. Kenyan marathon world champion Abel Kirui will take his place at the start line this Sunday in a unique Nike uniform that combines high performance with environmentally sustainable design.

The Kenya singlet he will wear is made from recycled fabric that comes from the equivalent of three recycled plastic bottles. To make the fabric, bottles are ground into flakes, melted and then spun into special thread. All of the Track & Field uniforms for Nike sponsored federations have also been created using this technique. On average, textile dyeing uses an estimated 100-150 liters of water to process 1 kg of textile material.

Color has been added to the Kenyan singlet using an innovative water-free dye process. Earlier this year, Nike announced a strategic parternship with DyeCoo, a Netherlands-based company that has developed and built the first commercially available waterless textile dyeing machines. By using recycled carbon dioxide, DyeCoo’s technology eliminates the use of water in the textile dyeing process. Nike has been exploring this technology for the past eight years and aims to scale the technology for larger production volumes in the future.

About NIKE, Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com and follow @Nike.

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