Sentiment

Eleven Reasons Why You Should Invest In Media Monitoring

Eleven Reasons Why You Should Invest In Media Monitoring

It is every brand’s dream to stay on top of the publicity game and reach as many people as possible, hence the need to employ different avenues of communication – print, broadcast and online. With all this, it is important to know how your communication efforts are doing and the yields therein; and that’s where […]

Tools for analyzing social media trends, accounts & Hashtag performance

Tools for analyzing social media trends, accounts & Hashtag performance

Hashtag and social media account tracking are some of the key benchmarks brands when analyzing their effectiveness and how well they are disseminating their messages on the various platforms. The need for this can’t be understated as these metrics help us know our brand performance as well as that of our competitors and areas that […]