The deal is believed to be the richest contract an athlete has signed in sports history, topping the 11-year, $325 million (£247 million) slugger Giancarlo Stanton made in 2014 with the Miami Marlins, before he was ultimately traded to the New York Yankees.

After fighting Golovkin to a draw in 2017, Canelo won an narrow victory on the judge’s cards in 2018, and has parlayed that success into a new, $365 million deal with streaming service DAZN

The Mexican, who recently dethroned Gennady Golovkin in Las Vegas, has committed his future to the sports streaming service for the next five years and his next 11 fights.

According to Forbes, Alvarez (50-1-2, 34 knockouts), the WBA and WBC middleweight champ, was worth $44.5 million as of July. He reportedly earned $50 million in September for his narrow decision victory over Golovkin. 

Alvarez will still be able to fight boxers who are signed with other media partners, provided that those outlets and all other parties can agree on an arrangement.  

Canelo’s first fight on the new platform will come on December 15, when he takes on Britain’s Rocky Fielding at Madison Square Garden.

The deal comes in the wake of the news that US network HBO, on whose shows Alvarez previously fought, will stop showing boxing at the end of the year.  

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The pair squared up after Fury got up out of his seat and asked Wilder to demonstrate his punching power, with the American responding by pushing his rival.

The Bronze Bomber didn’t react well to some of Fury’s comments and took physical action

Security immediately stepped in to separate the pair, with the explosive press conference then drawn to a hasty close.

It was a predictably explosive press conference, with Fury almost immediately promising to “smash Wilder’s teeth in” upon taking his seat.

Fury, who has won both fights on his return to the ring, pulled no punches during their heated exchange and his comments infuriated Wilder so much he was forced to push the Gypsy King in return.

“I am savouring nothing, the only thing I am savouring is smashing Wilder’s teeth in,” he said. “All the press are here to see the biggest fight of our generation, you are in for a treat.

“I am in the mood for no messing around, no 15 stone man can beat Tyson Fury. If we fight 30 times I would win 30 times.

Frank Warren was forced to step in between his client and the American as tempers flared

“The thing is Bronze Bomber, you big dosser, you are not ready for me. You are going to f*** yourself.

“If I can’t beat you, I’ll kiss your two feet on the floor.”  

Wilder responded by asking Fury whether he had “ever looked into the eyes of a killer”.

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