Job Title:   

Organization: Diageo (UBL)

Duty Station: Kampala and Gulu, Uganda

Reports to: Trade Marketing Manager

AutoReqId: 54298BR

About Diageo:

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness. UBL is a subsidiary of EABL which owns 98.2% of UBL and 100% of IDU. Diageo in turn own 50.03% of EABL.  UBL operates within a multi-cultural, multi-national environment.

Job Summary: The Cycle Planning & Activation Manager will contribute towards the research & development of the UBL btl strategy acknowledging both trade and brand objectives and manage the btl budget and evaluate the effectiveness of the spend. The incumbent will co-ordinate the creation, targeting, implementation and evaluation of the UBL national promotion programme while analysing competitor activity strengths and weaknesses and propose corrective action. The jobholder will ensure continuity / alignment between regional promotion plans and brand integrity.

Key Duties and Responsibilities:  

• Design and develop btl promotional plans and strategies for UBL, working in close liaison with UBL brand team
• Develop and maintain a matrix of national promotional events by month, by brand, by region
• Manage the evaluation of all promotion activity, as agreed
• Generate new innovative promotion mechanics
• Develop sales force presenter materials for each brand and promotion activity
• Attend at least 25 promotional events per month, throughout Uganda, to evaluate promotion effectiveness
• Issue a contact report after each field visit
• Manage the ordering, delivery and distribution of promotion support materials, sales aids and presentation items, in the right place, at the right time, at the right cost.
• Ensure compliance with safety requirements at the work environment.

Qualifications, Skills and Experience: 

• The ideal candidate for the Cycle Planning & Activation Manager should hold a Bachelor’s degree in a relevant field
• A minimum of seven years’ experience in brand management, trade marketing and marketing support.
• Comprehensive understanding of Uganda beer market

How to Apply:

If you desire to join the world’s leading premium drinks business, Diageo, in the aforementioned capacity, please click web link below.

Click Here

Deadline: 24^th December, 2016

The post Cycle Planning & Activation Manager needed at Diageo (UBL) first appeared on Uganda Multimedia News & Information.