Simply put, media monitoring is the act of tracking topics across print, online, and broadcast media output.

In Public Relations (PR) and Communications it is important to measure the success of your campaigns, deal with a crisis quickly, and listen out for negative publicity. All of this can be achieved by effective media monitoring.

Brands are getting on board with media monitoring to an extent of purchasing tools and hiring media monitoring firms to observe issues that directly concern them.

Here are 11 reasons why you need to consider investing in media monitoring:

1. Get information in real-time

In this digital era, you can’t afford to wait for long to get information. There are media monitoring tools that offer real-time alerts. A case in point is Google Alerts. These allow you to be at the front of your competetion and get the information you need for in-moment marketing opportunities or to manage a crisis before it even starts.

2. Save time through automation

This is especially important when you’re heavy laden with work as a PR or communication professional. By using online tools like Socialbakers, Keyhole, Brand24 and Sprout Social among others, you’re able to get your social media analytics in no time, saving you from lengthy manual processes.

3. Get actionable and measurable insights

You not only want to monitor the media coverage you are receiving, you should also be looking for insights into the coverage. Insight is crucial as it provides an opportunity to improve your PR and prove value in a measurable way for reports. Different social media platforms provide insights that enable a user to know how well they’re fairing in the social race – Twitter Analytics, Facebook Insights, and YouTube Analytics are the most common.

Media monitoring tools now provide graphs that clearly visualize insights data over a specific time period, sentiment analysis of individual metrics or general coverage, and maps displaying the geographical origins of coverage.

Having a media monitoring tool that provides data insights will save time and unnecessary data entry.

4. Cross-platform monitoring

To fully understand the impact of your public communications efforts, it’s important to not only keep an eye on the daily headlines but also be able to monitor as many different sources of media as possible, across media platforms including social media, blogs, online news, and broadcast.

When looking for a media monitoring tool, you need to find a tool that can monitor various media platforms. This can also go a long way in showing you what platforms appeal to your target audiences the most. If there are specific publications you need to monitor that aren’t available, you can often request for sources to be added. But if this is not possible, then you can look elsewhere for a tool that fits your requirements.

5. Brand reputation

A brand’s reputation – how the particular brand is viewed and perceived by its publics, is its most vital resource and good media monitoring helps protect it.

Media monitoring enables you to stay on top of threats to your brand’s reputation. It can help you to develop your reputation further by keeping you on top of what’s being said about your brand and who’s saying it.

Data and sentiment insights into the media coverage you are receiving will also provide a simple overview of how your brand is perceived.

6. Monitor your competitors

Competitors just like brand reputation need to be monitored. Effective media monitoring can help you track your competitor’s publicity efforts like press releases, Corporate Social Responsibility (CSR) product launches, promotions, corporate events, and media coverage. This will enable you to you to make more informed decisions as to how and where you compete.

7. Manage crises effectively

It takes years to build a good reputation for a brand, but it only takes moments to destroy it. So, it is imperative to react quickly and be proactive in your recovery when faced with a crisis.

Real-time media monitoring allows you to keep ahead of the press and manage PR without any abrupt surprises. As such, you might be able to avert a looming crisis or come up with the perfect response to get out of it safe and sound.

8. Measure the effectiveness of public campaigns

Media monitoring can enable you monitor your campaign and provide measurable data to prove value. This will facilitate a greater understanding of the positive impact and success of campaigns.

9. Track success and sentiment

This directly points to campaigns and organizational activities. Companies for instance hire media monitoring agencies to track the success of their adverts.

It is vital to have access to, or receive, up-to-the-minute information if you are tracking success. Real-time alerts are a fantastic resource to give you moment by moment feedback on your efforts.

Timely knowledge facilitates a continuous learning process, enabling you to develop and optimize your PR and communications output.

10. Find new business opportunities

Media monitoring is an invaluable tool if you are scoping out new business opportunities. Tracking other industries will allow you to spot a gap in the market and be aware of potential competitors.

11. Understand and utilize trends

By being able to follow trends in the media in real-time you can better inform your campaigns, content, and social media.

Social media monitoring can help you understand what really engages your customers, informing you in how to up your click-through rate (CTR) on your social pages. Keeping an eye on viral trends will also facilitate smart in-moment marketing opportunities and quick responses to what’s happening in the world around you.

The post Eleven Reasons Why You Should Invest In Media Monitoring first appeared on Uganda Multimedia News & Information.

Job description
Our Education team is expanding! We are searching for an experienced Elementary School teacher who can help us train other teachers, principals and superintendents on our Ed Tech platforms. This person will participate in initial implementations and training of new users, as well as ongoing follow up, support and trainings of the users to ensure retention and customer success. 

This position is a full-time role. You will be a source of reference for our users and their point of contact to improve their knowledge and use of our platform. 

What you will do:

• Be a resource and provide platform training
• Provide ongoing feedback, insights and ideas to the management team
• Conduct training sessions for new and existing users
• Provide ongoing individual and group coaching to teachers and school administration to ensure the flawless execution and results on all point of sale initiatives

Requirements
What you will need:

• Degree in Early Childhood Education, K-6 or related
• 2 years minimum of teaching experience with Elementary aged students
• Experience teaching online courses is a big plus
• Engaging, fun personality and ability to connect with other teachers, principals and superintendents

Who are we:

Genius Plaza’s award-winning education platform is the first multicultural startup built for diverse communities that uses technology to remove obstacles to quality education by providing engaging tools and resources where students are the protagonists of their own learning. The Company serves communities in 35 countries and its ground breaking communication tools are available in over 80 languages. This makes Genius Plaza the only platform to serve communities including native African and Indigenous languages such as Leblango, Shona, Quechua and more.

Apply Now

The post Educational Software Trainer Needed first appeared on Uganda Multimedia News & Information.

Job location: Kampala

Duration: Full-time

Deadline: 9th May 2019

About Us: Kampala International School Uganda (KISU) is an established and well regarded International school in Kampala. We are CIS/NEASC accredited and an IB World School with over 550 students aged 2 to 1 8 years from 58 countries. We offer the National Curriculum for England (adapted to suit our student body and location in Uganda), IGSE’s and the IB Diploma Programmes. We are blessed with great students, committed teachers and world-class facilities, located close to the centre of the city.

Qualifications, Skills and Experience: The ideal candidate will have a love for both English language and literature and a track record of inspiring young people in learning about each.Candidates should be familiar with the English National Curriculum, as well as GCSE or IGCSE courses;Previous experience of one of the IB Diploma English courses/levels would be a significant advantage.

How to Apply: All candidates should please submit: a copy of your CV, together with a photograph and aSkype address a short letter of application the names and contact details (including email addresses) of three professional referees These should be forwarded primarily to recruitment@kisu.com. The successful candidate must be willing for us to undertake rigorous safeguarding checks.

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Organization: Umeme
Duty Station: Kampala, Uganda

About US:
Umeme is a public company cross listed on both the Uganda Securities Exchange and the Nairobi Securities Exchange with over 6,483 shareholders, including high value international institutional investors. Umeme operates under a concession with a structural monopoly in the distribution of electricity across Uganda, distributing 99% of electricity in Uganda through a single buyer model.

About Umeme Internship Program 2019:
The programme offers a wide range of opportunities for Undergraduate students to gain insight and appreciation of Umeme’s operations while linking academic theory to the realities at work. The Purpose of the Programme is to;

• Provide a framework by which continuing students from diverse academic backgrounds may be assigned to the different departments where their educational experience can be enhanced through practical and hands-on-training in a real work setting.
• Expose students and deepen their knowledge and understanding of Umeme’s operations and values
• Expose students to the various professional disciplines and culture within their areas of specialization

Job Summary: The Program has a generous number of 50 placements for eligible students wishing to join the intake this year.

Qualifications, Skills and Experience: 

• The Internship program is only for continuing Undergraduate students.
• All applicants MUST have a letter of recommendation from their respective university
• Internship placements are available in all Departments
• Only applicants through the online system shall be considered after assessment.

Please note;

• Successful candidates will be contacted via email
• Please note that canvassing or lobbying will lead to automatic disqualification

How to Apply:

All suitably qualified and interested candidates should apply online at the link below;

Click Here

The post Internship Opportunity 2019 Program Available at Umeme (50 Placements) first appeared on Uganda Multimedia News & Information.

The projects targets 60,000 beneficiaries by 2020 and is aimed at facilitating competitiveness, productivity and employment for self reliance among the
Ugandan youth.

The Assistant Commissioner for Vocational Education, Mr. James Mugerwa during the launch of the National skills fair on Tuesday in Kampala revealed that the Ministry of Education and sports has worked closely with Enabel and PSFU to skill Ugandans through the Skills development Fund and the skills development facility.

Mr. Mugerwa further revealed that the fair will offer a platform to exhibit skills among Ugandans.

“The national skills fair is an opportunity for us to showcase the achievements of both funds.” Mugerwa said.

The three-days fair will take place from 7th to 9th May 2019 at the UMA multipurpose hall.

According to the SDF manager Christine Karungi, the fair will connect producers and manufacturers , employers and training institutions for more training and work opportunities.

“The innovative approaches employed in training have enabled several SDF beneficiaries to get employed while others have started their own businesses,” Ruth Byinzika Musoke, the Head SDF at PSFU said.

The skilling Uganda fund develops skills for the youths in the fields of manufacturing, construction, oil and gas, ICT and agriculture.

The post Over 30,000 beneficiaries, big stride for skilling Uganda fund first appeared on Uganda Multimedia News & Information.

Job Category: Corporate / Organisation Director

Posted: 28-01-2019

Deadline of this Job: Wednesday 15th February 2019

Duty Station: Kampala, Uganda

RequirementsJob StatusStart Publishing: 28-01-2019

No of Jobs: 1

Stop Publishing (Put date of 2030): 28-06-2062

Airtel Uganda

Job Description

Vacancy title:
Airtel Money Director

Jobs at:
Airtel Uganda Limited

Deadline of this Job:
Wednesday 15th February 2019   
Duty Station:
Kampala , Uganda , East Africa , 256 

Summary
Date Posted: 28th January2019 , Base Salary: Not Disclosed , Employment Type: Full-Time , Currency: Ush

JOB DETAILS: 
Airtel Uganda Limited, the country’s fastest growing telecom company, and a subsidiary of Bharti Airtel Limited – a leading global telecommunications company with operations in 16 countries across Asia and Africa is seeking to recruit highly motivated, result oriented and dynamic people to fill the following position: 
JOB: Airtel Money Director 
FUNCTION: AIRTEL MONEY
REPORTS TO: CHIEF COMMERCIAL OFFICER
JOB PURPOSE:
Responsible for leading and managing the Airtel Money business through analyzing and defining customers/market requirements, and trends to ensure that the business achieves it’s set goals. 
KEY RESULT AREAS:
• Develop and lead initiatives to grow the Airtel Money business. 
• Define and implement strategies/plans to grow and improve usage ofthe product. 
• Utilize market research and effective competitor analysis to develop and implement sales plan/strategies that will give Airtel an edge. 
• Constantly monitor all indices to ensure performance against set target while ensuring remedial action for all initiatives. 
• Accurately forecast annual, quarterly and monthly revenue streams and set performance goals accordingly. 
• Manage the Information Technology for product performance information and tariff setting. 
• Ensure that functions objectives are delivered through a highly motivated and engaged team. 
• Develop a bench strength of future leaders through coaching, mentoring and guidance for the team. 
QUALIFICATIONS AND EXPERIENCE:
• A Master’s degree. 
• A professional qualification ofClM or related course. 
• Minimum of 10-15 years’ experience with 5 years‘ experience in management role leading teams. 
THE SUITABLE CANDIDATE MUST:
• Demonstrate ability to see the big picture and provide useful and strategic advice and input across the company and on the senior executive team. 
• Have the ability to lead in an environment of constant change. 
• Be creative and a forward thinker. 
• Have strong analytical and problem solving skills. 
PLEASE NOTE:
• Attach copies of all academic documents. 
• Soliciting of influence of any nature will lead to an automatic disqualification. 
• We regret that only short listed candidates will be contacted. Applicants who do not hear from us within 2 weeks from the closing date should consider their applications unsuccessful.

Job application procedure
Interested Candidates are invited to submit their applications and CV’s with a day phone contact, address and an email address to The Resourcing Team. Closing date: Wednesday 15th February 2019 Email:vacancies@ug.Airtel.com 

The post Airtel Money Director Needed at Airtel Uganda Limited first appeared on Uganda Multimedia News & Information.

The jobs set to be advertised include; directors, deputy directors, managers, supervisors, officers and support staff.

During an interview with daily monitor on last Thursday, Kitaka said that he is working with Ministry of Public Service and the Public Service Commission and what is remaining is to only regularize these jobs.

“We are working with the Ministry of Public Service and the Public Service Commission (PSC) and they have approved our organisation structure,” Mr Kitaka made the revelation last Thursday during an interview with Daily Monitor.

“Recently, they approved our job descriptions and the next step is for them to now regularise these jobs. However, these posts are going to be advertised and competed for,” he said.

391 will be employed on permanent basis while the Among 742 jobs will be awarded o temporary basis.
Kitaka said employees who are currently holding positions scheduled for advertisement will be given leeway to compete for the same job. He was responding to a question that was asked saying that why majority of the employees under the institution are employed on a temporary basis.

“We shall give them an opportunity to apply for these jobs when we advertise them,” he said.

Kitaka added that KCCA will have an update on the matter from the Public Service Commission by February. 

Related: How to break away from an abusive relationship

The post Kampala Capital City Authority to announce new 742 jobs first appeared on Uganda Multimedia News & Information.

The research tracked newspaper and online media coverage of telecoms including MTN Uganda, Airtel, Africell and Uganda Telecom from January to June 2018.

In a report done by researchers from Ultimate Multimedia Consult (UMC) said most of what Ugandans know about telecom companies is from advertising and promotions, with few if any news stories or investigations into the work and promotional offers of telecommunication companies.

“Telecom companies impact the lives of almost every Ugandan today, through their internet, calling, sms and mobile money services. You would expect that journalists and commenters would be producing news and analysis on the work of telecoms to help Ugandans make informed choices on what product, service or offer is most beneficial or valid. But this is not the case,” said Gerald Businge, the Team Leader at Ultimate Multimedia Consult.

Businge said in the six months, there were only 82 news stories and 13 analysis articles of the 898 stories published about telecoms by newspapers and online publications. He says the majority of the stories published were advertorials. “Even most news stories resulted from press releases,” he said.

The research warns that such Telecom advertising burnout of news and editorial coverage will continue to hamper better service delivery by telecom companies. “There are many concerns from the public about telecom services. From dropped calls, slow internet, undelivered sms, internet bundle charges to service offer prices. It would be good if journalists did more scrutiny and investigations into these issues. But the research has shown most of the coverage in newspapers is advertised messages and whatever the telecom company say is right,” says Derrick Senyonga who heads Research and Training at UMC.

This adds to widely held concerns that due to their huge advertising muscle, telecom companies have “bought off” any possible scrutiny of their services from any media house.

The research report also expressed concern that telecom companies were not doing enough to communicate to their service users using the traditional media, online publishers or even their own websites. “There are limited explanations or updates on their respective websites or social media pages about current services or the how of things,” Senyonga says, adding that members of the public need more than adverts to make informed choices on telecom services.

The report commended MTN Uganda for leading in communicating about its services and offers, both in newspapers, online publications and on their website. “Even in facebook and twitter, MTN has registered more routine posting and engagement. MTN was followed by Airtel, Africell and Uganda Telecom respectively in media coverage, posting and engagement.

You can download the full report Media coverage and communication of telecoms in Uganda.

The post NEWS RELEASE: Communication Of Telecoms In Uganda first appeared on Uganda Multimedia News & Information.

Organization: Rural Electrification Agency (REA)

Duty Station: Kampala, Uganda

Reports to: Principal Service Territory Monitoring Engineer

About US:

Rural Electrification Agency (REA) is the secretariat of the Rural Electrification Board (REB) established by statutory instrument 2001 No. 75. REA is mandated to implement Government’s rural electrification programs. The Government of Uganda through REA is implementing a number of electricity connection projects with financial support from development partners to meet national electricity access targets.

Job Summary:   The Senior Concession Monitoring Engineer  will maximize prudent utility operations within the Service Territories.

Key Duties and Responsibilities: 

• Plan and manage periodic monitoring activities for all service territories.
• Support and coordinate network expansion activities in the service territories.
• Plan and coordinate capacity building activities of technical personnel in the Service Territories.
• Work with Service Providers and the REA GIS unit to ensure an up-to-date National Rural Electrification projects database and a GIS database.
• Ensure compliant of the Service Providers with the provisions in the Lease Agreements and Licenses.
• Ensure proper commissioning and handover of completed distribution networks to the Service Providers.
• Generate performance targets for the Service Providers
• Represent REA in meetings convened by electricity stakeholders
• Any other assignments as may be assigned.

Qualifications, Skills and Experience: 

• The applicant for the Senior Concession Monitoring Engineer job must hold a good Bachelor’s Degree in Electrical Engineering or its equivalent.
• Extensive knowledge of Planning, design, procurement and implementation of Electricity power systems projects.
• Seven years working experience five of which are in operation of electricity distribution networks.
• Ability to deal delicate and multi-cultural communities and environments and build effective relationships with various communities.
• Demonstrable skills in monitoring of environmental and social safeguard will be an added advantage.
• Excellent written and oral communication skills
• Good interpersonal relations
• Self-motivated
• Good negotiation skills
• Ready to travel upcountry.

How to Apply:

All suitably qualified and interested candidates should send their applications including detailed Curriculum Vitae and copies of relevant academic documents together with names of three professional referees (and their email / day time telephone contacts) to:

The Executive Director, Rural Electrification Agency, Plot 10 Windsor Loop, Kololo 2nd Floor, House of Hope P.O. Box 7317 Kampala – Uganda.

Deadline: 9^th November 2018

Read Also:

Project Manager Job with three years of experience in Water, Sanitation and Hygiene

The post Senior Concession Monitoring Engineer needed at Rural Electrification Agency Kampala first appeared on Uganda Multimedia News & Information.

Organization: Samaritan’s Purse

Duty Station: Uganda

Reports to: Area Coordinator

About US:

Samaritan’s Purse is an international Christian relief and development organization meeting the critical needs of victims of war, poverty, natural disaster, famine and disease with the aim of sharing God’s love. It was founded in the United States (US).

Job Summary:  The Project Manager will be responsible for overall coordination and management – both programmatic and financial – of the Yumbe Restore Project across the operation area. H/She will guide, train, direct and support project staff in implementing project activities while also providing monitoring and evaluation tools to assess progress against agreed objectives. The Project Manager is ultimately responsible for ensuring timely, orderly and effective programming to beneficiaries and for ensuring timely and accurate data collection, recording and financial management according to provided guidelines. H/She will be responsible for regular project reporting to the Area Coordinator, and must ensure effective coordination of project activities with the relevant District Local Government Departments.

H/She should be knowledgeable on water facilities for semi-arid areas like Yumbe and approaches like PHAST and CLTS. A successful candidate should be well conversant with the Ministry of Water and Environment policy guidelines for Water and Sanitation sub sector players and District Implementation Manual (DIM). H/She will be based in the fields’ operation area under the Yumbe field office but should be willing to travel extensively and spend some nights in the field. All applicants must be strong Christians and agree with and uphold the values and objectives of the organization to be considered for these positions.

Key Duties and Responsibilities: 

Management & Administration:

• Direct line management of water technician and public health educators in the districts of operation, including performance review, ongoing direction, support, encouragement and correction.
• Update HR records for all project staff in the districts of operation, sending monthly reports to Area coordinator for attendance, leave and contractual changes as they arise.
• Ensure effective budget management and administration of project finances, including adherence to SP financial management guidelines.
• Act as official SP representative to stakeholders for all matters concerning WASH in districts of operation.

Programming:

• Formulate a clear strategy and direction for the Project in the districts of operation in collaboration with the Area Coordinator and WASH specialist
• Coordinate effective implementation of safety in project activities.
• Ensure all project activities are conducted in accordance with agreed work-plan and project proposal.
• Submit monthly and quarterly reports to the Area Coordinator including activity summary, progress against objectives, beneficiary caseload data, achievements to date, issues faced and project impact stories.
• Ensure coordination of all activities at District-level with relevant Local Government departments, NGOs and CBOs, and community stakeholders, and maintain constant coordination in strategic project implementation.
• Perform any other duties as assigned by the Area Coordinator

Qualifications, Skills and Experience:

• The applicant for the Samaritan’s Purse Project Manager WASH job placement should hold a Bachelor’s Degree in Civil engineering or Environmental engineering or Water engineering and/or any other related field
• Three years of experience in the Water, Sanitation and Hygiene (WASH) sector.
• The incumbent must be dynamic, personable
• Good team player

How to Apply:

All suitably qualified and interested candidates should send an updated CV (not more than 3 pages), covering letter and relevant documentation via email to  HR: ugandahr@samaritan.org or hand deliver to any of the Samaritan’s Purse offices close to your locations

Deadline: 9^th November 2018 by 5:00pm

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Stella Nyanzi Arrested While Trying to Access her Office

The post Project Manager Job with three years of experience in Water, Sanitation and Hygiene first appeared on Uganda Multimedia News & Information.