Since UN declared that internet access is a human right. Most telecommunication companies inUgandaare competing to out smart other companies in the same umbrella out of business.
MTN Uganda for example, as printed adverts and pinned them on road sides with the following message ‘MTN is giving you internet access for free. Use your free 10mb on your phone today- MTN every where you go!’ The adverts urge people to visit www.facebook.com/mtnug and www.twitter.com/mtnugandacare
On the other hand, Orange telecomUgandahas designed a counter attack advert and also posted it on the road side. It goes as follows: ‘Get unlimited fixed internet for your home. Broadband changes with orange. At orange telecom we know that you want internet that is fast, reliable and convenient. That is why we bring you the best fixed broadband solution so that you can enjoy unlimited internet access at the best speeds, at home and at offices. Today changes with orange.’
On all roadsides ofUganda’s main roads, telecommunication adverts are pinned every where. Others say thatUgandatelecom is ‘all about you. Minister of communication and information communication technology (ICT), Ruhakana Rugunda says that inUgandatelecommunication companies are free to advertize in any form of communication.